X Star Production Joins Forces with ICI to Power CCW 2025

2025-04-28 — by Winnie Wen

The Intercultural Connections Initiative (ICI) is delighted to announce a major partnership with X Star Production for Chinese Culture Week (CCW) 2025, marking an important step in the growth and internationalization of the project. X Star Production will officially join the CCW 2025 team as the exclusive partner for performance recruitment and production coordination, bringing its renowned expertise and networks to the heart of this cultural celebration.

Based in London, X Star Production is a cultural entertainment company with a distinguished reputation for excellence in theatre production, cultural education, and international exchange. Over the years, X Star has been instrumental in presenting outstanding Chinese theatrical works on global stages such as the Edinburgh Festival Fringe, London theatres, and other major international events, shining a light on the vitality and depth of Chinese performing arts to diverse audiences around the world.

Beyond their production achievements, X Star is deeply committed to theatre education, partnering with prestigious institutions both in China and internationally to design innovative, forward-thinking programs that integrate drama training with cultural exchange initiatives. Their work reflects a vision of theatre not only as an art form but as a bridge that connects people, ideas, and traditions across borders.

Through this partnership, X Star Production will lead the artist and performance recruitment process for CCW 2025, ensuring that the event showcases a curated lineup of exceptional talent across traditional, contemporary, and experimental forms. They will also oversee aspects of production management, helping to maintain the highest artistic and technical standards throughout the festival.

The collaboration between ICI and X Star reflects a shared commitment to fostering genuine intercultural dialogue, empowering emerging and established artists, and amplifying the global visibility of Chinese culture. As CCW continues to expand its influence as a leading international cultural platform, this partnership ensures that the 2025 edition will offer an even richer, more dynamic, and professionally produced program for audiences in Edinburgh and beyond.

Chinese Culture Week 2025, themed "Echoes of Time", will take place at King's Hall Edinburgh from August 1–10, 2025, celebrating living cultural legacies, artistic innovation, and the evolving dialogue between tradition and modernity.

We are excited to welcome X Star Production to the CCW family and look forward to working together to create a transformative experience that connects cultures, communities, and creativity on the world stage.

For media enquiries, partnership opportunities, or artist recruitment information, please contact:

info.xstarproduction@gmail.com

About X Star Production

X Star Production is a cultural entertainment company specializing in theater production, education, and cultural exchange. Based in China and operating internationally, X Star showcases outstanding Chinese works on major global platforms such as the Edinburgh Festival Fringe and leading London theaters. The company is committed to promoting the charm of Chinese culture worldwide through live performances, collaborative projects, and innovative cultural programming.

In addition to production, X Star plays an active role in theater education, working with top global and domestic institutions to introduce world-class resources, develop cutting-edge curricula, and integrate drama training with international exchange. Their mission is to build bridges between artists and audiences, foster new talent, and enrich global cultural conversations through the performing arts.

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